Heineken Experience
This unique brand experience shows you how a small, Dutch brewery rose to worldwide fame and gives you the opportunity to take a tour through the company’s old brewery.
A visit to the Heineken Experience is so much more than just a tour of a brewery. Not only is it an informative tour, it is a hands-on tour that you will experience through all your senses, and it is delicious too! This tour through the Golden Halls of Heineken takes you on a unique brand experience of the original historic Heineken brewery right in the heart of Amsterdam.
Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world. This was where Heineken brewed its famous beer until 1988, when the building was converted into a museum and centre for visitors and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions.
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Take a tour of an historic beer brewery
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Learn more about the brewing process and how to pour your own beer
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Enjoy two free Heineken beers or soft drinks
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Take a tour of an historic beer brewery
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Learn more about the brewing process and how to pour your own beer
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Enjoy two free Heineken beers or soft drinks
Stadhouderskade 78
1072 AE Amsterdam
Stadhouderskade 78
1072 AE Amsterdam
Immerse yourself in the rich history of Heineken at their original 19th-century brewery in Amsterdam. Explore the golden halls and discover the brand's story through interactive exhibits and historical artifacts. Witness the massive copper tanks used in the brewing process and delve into old commercials, all while engaging with knowledgeable guides.
This sensory experience goes beyond history lessons. Learn about Dutch beer traditions, witness Heineken brewing first-hand, and savour the iconic taste of the final product. Feel the hops, smell the authentic brewery aromas, and even learn the art of pouring the perfect pint at the Heineken bar. Two complimentary drinks, alcoholic and non-alcoholic options available, complete this immersive journey into the world of Heineken.
Immerse yourself in the rich history of Heineken at their original 19th-century brewery in Amsterdam. Explore the golden halls and discover the brand's story through interactive exhibits and historical artifacts. Witness the massive copper tanks used in the brewing process and delve into old commercials, all while engaging with knowledgeable guides.
This sensory experience goes beyond history lessons. Learn about Dutch beer traditions, witness Heineken brewing first-hand, and savour the iconic taste of the final product. Feel the hops, smell the authentic brewery aromas, and even learn the art of pouring the perfect pint at the Heineken bar. Two complimentary drinks, alcoholic and non-alcoholic options available, complete this immersive journey into the world of Heineken.
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ChildrenThe minimum age is 18 due to the Legal Purchase and/or Drinking Age
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Opening hoursSunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00 -
Ticket informationTicket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled -
Free audio-guide available
Free access to bathroom
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ChildrenThe minimum age is 18 due to the Legal Purchase and/or Drinking Age
-
Opening hoursSunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00 -
Ticket informationTicket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled -
Free audio-guide available
Free access to bathroom
- All tours are in English, but audio-tours are available in Dutch, German, French, Italian, Spanish and Portuguese. Note: these audio-tours cover only the informative part of the Heineken® tour
- All tours are in English, but audio-tours are available in Dutch, German, French, Italian, Spanish and Portuguese. Note: these audio-tours cover only the informative part of the Heineken® tour
It was one of the most amazing tours I had this year. I was super nervous as it was my 1st time as a femboy going out. jules was an amazing tour guide, and unfortunately, I forgot to say thank you 😔
Lana introduced us to the experience. She was amazing. Her energy got us all excited. She involved us too. Camilla was our guide in the brewing room. She was terrific. I spoke to her afterwards learning she’s from Italy. I spoke Italian with her. Max not only greeted us at the door with a HUGE smile, but he was present at our first tasting. There were fun, interactive rooms. Videos. Pictures. Personalize your own Heineken bottle. Free with ticket. The tasting room was fun. Music. Draft your own beer. Zero alcohol choice. Regular. Silver. Silver was smoother. We had access to the Rooftop with our ticket. It was worth it. Quiet on roof. Sun music. Breeze. Relaxing. View of Amsterdam.
An interesting walking tour through the old brewery, that allowed had a good mix of digital information and guide commentary. It included some tasting, including some new brews being assessed for release
OMG this tour is super fun and and absolute thing to do if you love beer! I don't want to say too much since it's better to have it be a suprise, but get ready to dink A LOT of beer. I added the rooftop to the ticket and it's not a must since it's windy, wet and a bit cold at the top. It would be fun if you have a group of friends.
Went to the Heineken Experience on a last minute trip to Amsterdam. Seems one must always take the "beverage" experiences when traveling! The 4 rating versus a 5 is that there isn't much substance if you are looking for that type of experience. This is an easy fun option to add when you are visiting Amsterdam and for all adult ages. Tickets are reasonable in price and ability to get. Staff are friendly and fun. You start out with a little history and then can move on at your pace through a more marketing type experience meaning you will see Heineken and the process everywhere in a virtual reality type video experience. And of course, when you get to the end plenty of beer! You can take your time more as well and read the information along the way. The tour and facility you go through are modern. A fun, light experience with a couple of good beers at the end.
4 D experience, because you see a lot, you hear a lot, you can touch things and you can taste great Heineken beer. I had about 5-6 glasses. They say you get two glasses but it's possible to do a few more. I was in Guinness Brewery in Dublin. Heineken is very similar. Great time. We also took a guided boat trip offered by Heineken. Great time. Rare chance to look at Amsterdam from the level of canals. Truly recomennd
This was a fun experience! It was interesting to learn about the history of Heineken beer, but the tour groups are pretty large so it is hard to hear and follow along with the group. When we lost the group, we were about to walk through the museum at our own pace and enjoy the beer samples. The tasting room was really fun as they had a DJ playing music. We thought it was funny to do the picture and video opportunities, which are free and sent to your phone. The rooftop is nice and has a pretty view of the city. We enjoyed this experience and would recommend it!
Absolutely fantastic, excellent experience. Loads of information, interactive games, bar fun and the rooftop bar was amazing.
We thoroughly enjoyed our VIP experience with our guide Storm. He was informative, engaging and knowledgeable and was as integral to our great experience as the beer, meat and cheese we tasted.
This was a fun experience! Definitely do the video on the bikes and have someone film it from the other side, it’s hilarious! We did the rooftop experience which had a nice view but I’m sure the canal experience would be fun as well.
The tour, drinks and exhibits were fun, but the customer service is what made this an incredible experience. The bar manager, Alex, went above and beyond to ensure our group was taken care of (even gave us an extra drink token at the rooftop!). The customer engagement manager, Max, was also extremely charismatic and showed us a few hidden gems within the old brewery. Staff is a 10/10!
It was great. The guide was friendly and knowledgeable and he knew what is he doing. We lived every single second of the tour.
I personally don't enjoy museums, so I definitely recommend this to everyone and all ages! Definitely the highlight of our trip!🤩
We loved every minute of this, as non beer drinkers our expectations were not that high, however the staff changed this. Lola and the team were incredible! We started off with a tour of the old brewery and the history of Heineken, followed by a interactive experience about how the beer is made and we then enter the bar to use our 2 tokens included in the price.The beer pouring competition was a standout, all the staff were incredible, welcoming, loved to chat to all of us l, and hand out prizes. Special shoutout to Lola, thank you so much, highly recommend for everyone to go for a bit of fun and some beers!
An absolutely amazing experience! Rory was fantastic at introducing the tour and the tour itself was very informative, and the games and photo opps were amazing! The bar itself was wonderful, the draught challenge was a highlight and the vibes were immaculate. We then went to the rooftop bar where Lola was the best part of the experience and was the best at running the cornhole game, she really made our trip a highlight! Would absolutely recommend and tou should need at least 3 hours because you will spend forever in the bar!
Not too shabby a trip.to be honest. The guides knew their history and spoke with enthusiasm. The history and experience was good and plenty to see. The beer of course is an essential part of the experience and we did the rooftop add on, which was worth it for the views, but don't do it in bad weather, we were lucky enough to have excellent weather, hot with plenty of sun. My only fault was the size of the gear at the end for buying. Sixes up to 2xL only. So if your a cuddly or muscle guy your going to struggle with the merch. Otherwise a good trip.
Wow the service was incredible. Lana was a great host and really fun! I would highly recommend coming here, educational, interactive, social.
The VIP tour was incredible! Our guide Tom was friendly, funny and very knowledgeable of the history of Heineken. I couldn't drink alcohol at the time of the tour and fully expected to only have Heineken 0.0, but to my surprise I was served 4 different beers at 0.0 while my group was given the full tasting experience. It was so enjoyable, I felt fully immersed in the experience and would speak highly of this tour to any and all.
The experience was educational and interesting . The taste of Beer at the end was nice touch not very expensive experience . we moved threw the building without wasting time.
Initially I thought that this experience was overpriced but on reflection it probably delivers just about value for money. You start off by exploring the history of the beer right through to modern day and there are free photo opportunities as you go round plus a couple of samples.
We did the Heineken Experience with the canal cruise add-on, and it was a blast from start to finish. The Heineken tour was interactive and fun—not just about beer, but the brand's history, brewing process, and even a bit of VR. The free beers at the end were a nice touch too. After that, we hopped on the canal cruise, which was the perfect way to wind down. Christina and Tim were our hosts, and they were amazing—funny, friendly, and full of cool facts about Amsterdam. The combo of chill vibes, and great views made it one of the best parts of the day.
We had previously done this tour a few years ago. This time it felt more rushed. A lot more people and the tours are self guided so you get people constantly talking over the staff who are giving talks. The bar at the end was very crowded. Definitely pleased we opted to do the rooftop bar. Only about an extra €10 for the both of us. Great views over the city, less crowded and an additional drink.
I didn't expect to enjoy this tour as much as I did. We learned a lot about how they make Heineken and beer in general. The young people were fun to interact with, and you get a couple of beers for what is a pretty cheap ticket of around $25. It's not high culture, but neither is the Red Light District, and we did that too. So I recommend this if you are looking for something to do in Amsterdam besides museums and canal cruises.
The Heineken Experience was a good fun time. My two adult kids made this tour for the family in Amsterdam and my wife is not a big beer drinker but she enjoyed it a lot. The only down side we could say was the "Rooftop Experience" Wasn't to good for the added price.
We spent an enjoyable couple of hours here learning the history of Heineken beer. Parts of the tour are interactive to keep it interesting. The free beers were a bonus, but the bar did get busy around lunchtime and limited seating area.
There is so much history behind Heineken, and the story of its journey was told very well by the staff completing the tours. It was a very interesting couple of hours filled with experiences, Heineken and the opportunity to create a great souvenir. I’d recommend this to anyone visiting Amsterdam.
One of the coolest experiences I’ve had while traveling. Got to see the entire process, try lots of beer, and chat with the friendly guides and employees. Everyone was super helpful, the facility was extremely clean and well maintained, and overall a fun time! I would recommend everyone coming to Amsterdam to visit the Heineken experience, even if you’re not a huge fan of beer, you’ll love the behind-the-scenes tour and fun aspects.
The Heineken experience is very famous in the Netherlands. I really enjoyed it. You can buy tickets at the building or online. The ticket includes two small beers, the tour and some explanations. You can take photos and explore different rooms also the experience offers a souvenir photo or video.
This place is a heritage of beer! You learn, you feel, you see, and you taste! And the last stop, you have fun with Heineken flavors! You should try!
Fun experience with 3 beers included (one at rooftop bar). Enjoyed it. (Better than Guinness tour!). Tour book said it was like a 90 minute commercial, I thought it was fun.
This was a really good experience! Great value for money. Not too busy as they don’t pile too many in at once. The guides are enthusiastic and knowledgeable. We really enjoyed ourselves!
Brilliant place to visit. Very interesting and the tour provided by the staff was very informative and they were great at engaging with the crowd. 3x free beers included. Option to produce your own label for a bottle of Heineken Beer for around €7.50. Print your name or something else (nothing rude or they won't give you it) and collect it at the end. You do this on an easy to use self service machine part way through the tour. Plenty if options to take photographs in interactive ares which you can e-mail to yourself. Shop at the end has a wide variety if merchandise that you can purchase at reasonable prices. Definitely worth a visit.
This was a great experience, the people who ran the tour were wonderful and quite knowledgeable. My wife and I meet people from all over the world on the tour and while tasting the beer. We thoughtfully enjoyed this experience.
I booked as part of hubby’s bday trip to Amsterdam. I didn’t know what to expect when booking this but wow was this a great experience! It was engaging, enjoyed learning the history and ofcourse trying the beer.! There were lots of interactive parts which kept the experience fun. We both had a great time! I definitely recommend visiting if you’re in Amsterdam
We didn't know what to expect at the Heineken Brewery in Amsterdam, but it definitely exceeded our expectations. It was fun and informative! A must visit! Beer included!
We really didn't know what to expect from this place. But went for it anyways. It was above all expectations. We really injoyed the mix of information about the brewing process and just fun details about Heineken. Definitely worth a visit.
Really good experience, very good to learn the history of Heineken. Enjoyed the pint pouring at the end of the tour. Would recommend to others.
Good experience to learn the history and to taste the famous and freshest Heineken beer in Amsterdam. A must experience on your visit to Amsterdam.
I'd give it 10 stars if I could. Heineken Experience was unforgettable visit. From your staff who are friendly and helpful, right through to the end where we got 2 free beers. We did the roof top experience too, with a free beer and the view from the top was amazing. I did notice, it's not a bad point and no marks taken away. If you go, do a early tour, we did 1pm and it relatively quite, but finished both experiences at around 1530 and it was VERY busy.
This was a highlight of our Amsterdam holiday! Such an amazing staff, Danny for example, brilliant! This is something we would recommend to anyone coming to AMS! This experience was much better that written on the website!
It's alright, if you like beer and especially Heineken. Guides' story-telling is interesting but the museum/tour is not overly exciting. You can do it in an hour, the best part for many is the free beer you get in the end!
Must do experience if you’re in Amsterdam. Draughting beer challenge at the end was a great way to top off an already excellent tour
We had such a great time at the Heineken Experience! From the moment you walk in, everything is super interactive and well-designed. We learned all about the history of Heineken and how the beer is made and even got to see some cool vintage ads and brewing equipment. I recommend trying the Rock the City experience, which combines the Heineken Experience with a 45-minute boat ride through the canals—such a great combo! The best part? The tastings! You get to enjoy freshly poured Heineken and hang out in a fun bar setting at the end. The staff is friendly, the vibe is great, and it’s perfect whether you’re a beer lover or just looking for a fun activity in Amsterdam. I definitely recommend it!
Good and worth doing. It’s not a huge history lesson or anything, but the ‘experience’ is pretty cool and certainly better than most brewery tours. Should do it if you at all like Heineken or beer in general.
Not a fully guided tour, we had a large group and were left to find our way around the building after a couple of explanations about the making of the beer
I wasn’t expecting much so it was a very pleasant surprise. The tour of the brewery and explanation of the beer making process was terrific. I also became a convert to the Heineken Silver served at the end. Well worth it,
Was an excellent tour. I loved the unexpected details and history. It was fun, entertaining and the beer was delightful!
Pre-booked for tour was necessary. The brewery tour introduced history of brewery and beer-making process was interesting and informative. The guide was knowledgeable and enthusiastic. Good atmosphere. During the tour, we received total three drinks. The only negative thing was the group was quite big. Great experiences. Must a visit in Amsterdam.
The boys certainly enjoyed it. Beyond the "sampling", of course, thanks to the bar at the rooftop terrace - which has an extraordinary view indeed, until it starts to get more and more blurry... lol... - . (But I drink alone… re: the George Thorogood song…)
We visited in April as part of a trip to the city. It was better than we weee expecting and really clever how they made the experience interactive. We did the rooftop experience as well.
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