Heineken Experience

€ 23

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Good to know

  • All tours will be guided and in English
  • Enjoy 2 free drinks (beer or soft drinks) at the Heineken bar
  • Fast track admission
  • E-ticket is directly available on smartphone

General information

  • Wearing a facemask is voluntary
  • Minimum age: 18
  • Location: Stadhouderskade 78, Amsterdam
  • See the website of Heineken Experience for current opening hours
  • It is not possible to cancel your tickets. For questions about the product, please contact hello@citysightseeingamsterdam.nl
  Explore the historic brewery of the iconic beer brand   Including 2 free drinks   Fast-track admission


  • Explore the historic brewery of the iconic beer brand
  • Learn all about the brewing process and the best way to enjoy Heineken beer
  • Enjoy two free Heineken beers or soft drinks

Discover the roots of Heineken

Learn more about the history of a small, Dutch brewery that rose to world fame. The Heineken Experience is not only an informative tour – you will experience it through all your senses, hands-on and delicious! This tour through the Golden Halls of Heineken takes you on a unique brand experience of the original historic Heineken brewery right in the heart of Amsterdam. This is where the company brewed its famous beer until 1988. 

Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world. The building was converted into a museum and centre for visitors and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions. 

How a Dutch beer brand rose to world fame

Wander through the 19th century golden halls of the original historic brewery of Heinekene and discover the company’s history in a fun and interactive way. Take a look at old commercials and the enormous copper tanks that were once used for brewing Heineken beer while wandering through the impressive and historical building. The exciting high-tech multimedia experience is further enriched by knowledgeable tour guides.

You’ll learn about beer drinking traditions in the Netherlands, witness the brewing process of Heineken from up-close and indulge in the distinct flavour of the original Heineken beer. Heineken Experience is a party for all of your senses: feel the hops, taste the wort and take in the authentic scents of the brewery. Besides enjoying two included drinks (both alcoholic and soft drinks are available), you can even learn how to perfectly draft beer at the Heineken bar.

Book your Heineken Experience tickets here!

This state-of-the-art interactive tour through the historic brewery of Heineken is a must-see when visiting Amsterdam. Don’t miss out on this unique experience and get your tickets now!

  • See all the best highlights in Amsterdam
  • Ticket valid for 24/48 h.
  • GPS Audio Guide in 18 languages
  • Panoramic roof for the best view
  • Free Mobile app available
  • Free City map included
  • Discount tickets for museums and attractions available


City Sightseeing Amsterdam will save you time and money during your stay in Amsterdam. Choose between a 24- or a 48 hour ticket and see all the best highlights in Amsterdam. You can hop on and off the buses and boats at every stop. The GPS audio guide on board is available in 18 languages and free Wi-Fi is included on all buses and boats. Download the free app and get a live view of what the routes of the buses and boats are, so you can reduce waiting times to a minimum. Get your tickets now and enjoy your holidays in Amsterdam to the fullest!


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