Hop-on Hop-off Bus + Heineken Experience

We use these bus services in many cities we travel as a great way to get an overview of a city if it's your first time. This was well organized and easy to get a ticket and find stops. Would recommend to first time visitors.

War eine tolle Führung mit interessanten Fakten, es waren teilweise viele Leute gleichzeitig, weil Gruppen immer geblockt reingelassen wurden und sich frei bewegen konnten. Es war sehr interessant mehr über die Geschichte von Heineken zu erfahren und auch von der Bierherstellung. Absolut zu empfehlen.

Sehr schöne Führung durch die ehemalige Brauerei im Stadtzentrum von Amsterdam. Die Tickets für diese Führung kann man vorab online buchen oder noch vor Ort an einem Self-Service-Terminal. Preislich gibt es zwischen beiden Varianten keinen Unterschied. Die Tickets sind immer für einen Time-Slot von 15 Minuten gültig. Während der Führung die teilweise durch Guides erfolgt und teilweise über einen Audioguide, den man mittels QR-Code auf dem Handy aufruft, bietet viele interessante Infos. Da hier kein Bier mehr gebraut wird, ist die Führung auf visuelle Erlebnisse ausgelegt. Im Laufe der Führung erhält man insgesamt drei Getränke. Gegen Zahlung eines Aufpreises ist zum Abschluss der Besuch der Roof-Top-Bar möglich. Wer Bier und insbesondere Heineken mag, sollte sich bei einem Amsterdam-Besuch, dieses Erlebnis nicht entgehen lassen.

Wir hatten die VIP-Tour und sind hellauf begeistert! Wir hatten eine bunt gemischte, sehr sympathische Truppe. Guide Stan tat sein übriges um aus der Tour ein tolles Erlebnis zu machen. Leute, macht auf jeden Fall die VIP-Tour und dann Daumen drücken, dass ihr so ne tolle Gruppe abbekommt wie wir!

Sehr cooles Erlebnis! Mit dabei: Tour + Wissenswertes mit super humorvollen enthusiastischen Tourbegleitern, eigenes Etikett beschriften und Bier kaufen, Beertasting, Film in einem 360° Raum mit tollen Lichteffekten. In der Bar am Ende gab es noch 2 Bier inkl. und die Möglichkeit bei einer „Zapf-Challenge“ mitzumachen. Super amüsant und sehr empfehlenswert! Ich hatte sehr viel Spaß, obwohl ich kein Bier trinke und mit meinen Freunden da war.

Wir gehen jedesmal immer wieder in Heineken Experience...dieses Jahr hatten wir eine VIP Führung, die sich sehr gelohnt hat. Kein Anstehen, Blick hinter die Kulissen, super Degustation mit den nötigen Erklärungen dazu...

Die Brauereibesichtigung ist natürlich eine Werbeaktion. Was sonst?? Die Aufmachung ist aber super gemacht. Man erfährt ein wenig über die Geschichte, aber die Tour ist absolut super. Ein kleinen zwischstopp mit Bierchen und zum Abschluss noch in die Partylocation, wo noch 2 Bier hinterherkommen ist absolut klasse. Wenn Leute sich grosse Kultur unter einer Brauereibesichtigung versprechen, weiss ich tatsächlich nicht was die erwartet haben. Wir sind eine normale Gruppe gewesen knd fanden es absolut grossartig

Interessante Tour mit schönen Stationen und einer wirklich netten Kellerbar. Toll gemacht, 90 Minuten einplanen.

Eine interessante und abwechslungsreiche Tour für alle Bierliebhaber. Durch eine vielseitig und abwechslungsreiche Inszenierung erhält man einen tollen Einblick in die Geschichte der Firma. Insgesamt erhält man 3 Bier auf der Führung. Leider fanden wir alle, dass das Bier nicht ideal schmeckt und es in Deutschland oftmals besseres gibt. Fazit: Eine tolle Tour und auch zu empfehlen, wenn man das Bier von Heineken mag. Am besten davor einmal probieren :)

Informative und lustige Tour :) cool mal hinter die Kulissen schauen zu können Gut verständliche Guides Das Selbstzapfen auszuprobieren lohnt sich (nices Präsent in Form eines Flaschenöffners)

INSTAGRAM über alles! Eine sehr gut gemachte Tour für junge Influencer. Gleichzeitig freuen sich aber auch die älteren über die wirklich witzigen Dinge - eigenes Begrüßungsvideo, witzige Bilder! Das Influencer Highlight am Ende: Die Bar zwei Bier und dann der Shop - kurzweilig wenn denn alle Türen aufgehen!

Brilliant place to visit. Very interesting and the tour provided by the staff was very informative and they were great at engaging with the crowd. 3x free beers included. Option to produce your own label for a bottle of Heineken Beer for around €7.50. Print your name or something else (nothing rude or they won't give you it) and collect it at the end. You do this on an easy to use self service machine part way through the tour. Plenty if options to take photographs in interactive ares which you can e-mail to yourself. Shop at the end has a wide variety if merchandise that you can purchase at reasonable prices. Definitely worth a visit.

This was a great experience, the people who ran the tour were wonderful and quite knowledgeable. My wife and I meet people from all over the world on the tour and while tasting the beer. We thoughtfully enjoyed this experience.

I booked as part of hubby’s bday trip to Amsterdam. I didn’t know what to expect when booking this but wow was this a great experience! It was engaging, enjoyed learning the history and ofcourse trying the beer.! There were lots of interactive parts which kept the experience fun. We both had a great time! I definitely recommend visiting if you’re in Amsterdam

Erg leuk om te doen! Leuke activiteiten naast de geschiedenis van bierbrouwer en Heineken. Jammer dat je als afsluiting moest staan met een glas in je hand. Zet daar wat meer statafels neer en wat krukken/bankjes.

We didn't know what to expect at the Heineken Brewery in Amsterdam, but it definitely exceeded our expectations. It was fun and informative! A must visit! Beer included!

We really didn't know what to expect from this place. But went for it anyways. It was above all expectations. We really injoyed the mix of information about the brewing process and just fun details about Heineken. Definitely worth a visit.

Really good experience, very good to learn the history of Heineken. Enjoyed the pint pouring at the end of the tour. Would recommend to others.

Good experience to learn the history and to taste the famous and freshest Heineken beer in Amsterdam. A must experience on your visit to Amsterdam.

I'd give it 10 stars if I could. Heineken Experience was unforgettable visit. From your staff who are friendly and helpful, right through to the end where we got 2 free beers. We did the roof top experience too, with a free beer and the view from the top was amazing. I did notice, it's not a bad point and no marks taken away. If you go, do a early tour, we did 1pm and it relatively quite, but finished both experiences at around 1530 and it was VERY busy.

This was a highlight of our Amsterdam holiday! Such an amazing staff, Danny for example, brilliant! This is something we would recommend to anyone coming to AMS! This experience was much better that written on the website!

It's alright, if you like beer and especially Heineken. Guides' story-telling is interesting but the museum/tour is not overly exciting. You can do it in an hour, the best part for many is the free beer you get in the end!

Must do experience if you’re in Amsterdam. Draughting beer challenge at the end was a great way to top off an already excellent tour

La Heineken Experience fue mucho más de lo que esperaba. Aprendí sobre los ingredientes de la cerveza, su historia, el proceso de elaboración y hasta cómo servir el vaso perfecto (¡con espuma y todo!). Todo está presentado de forma interactiva y divertida, lo que hace que aprendas sin darte cuenta. Además, elegimos el Rock the City Combo, que incluye un paseo en barco por los canales al finalizar la visita. Fue el cierre ideal: relajante, con vistas preciosas de Ámsterdam desde el agua, y una forma única de disfrutar la ciudad. Una experiencia súper completa que recomiendo mucho, tanto si eres fan de la cerveza como si solo buscas hacer algo diferente y entretenido en la ciudad.

We had such a great time at the Heineken Experience! From the moment you walk in, everything is super interactive and well-designed. We learned all about the history of Heineken and how the beer is made and even got to see some cool vintage ads and brewing equipment. I recommend trying the Rock the City experience, which combines the Heineken Experience with a 45-minute boat ride through the canals—such a great combo! The best part? The tastings! You get to enjoy freshly poured Heineken and hang out in a fun bar setting at the end. The staff is friendly, the vibe is great, and it’s perfect whether you’re a beer lover or just looking for a fun activity in Amsterdam. I definitely recommend it!

Good and worth doing. It’s not a huge history lesson or anything, but the ‘experience’ is pretty cool and certainly better than most brewery tours. Should do it if you at all like Heineken or beer in general.

Super ambiance Nous avons pris les billets d'entrées + le rooftop 2 bières offertes avec l'entrée + 1 offerte au rooftop Super intéressant et hyper immersif Parfait mélange avec l'histoire de la bière Heineken puis avec sa fabrication. Salle sur le foot avec ps4 et salle sur la formule 1 avec volant Bar style boîte de nuit avec une super bonne ambiance

Ho visitato l’Heineken® Experience ad Amsterdam e devo dire che è stata un’esperienza davvero interessante e divertente! Il percorso all’interno dell’ex birrificio è ben organizzato, interattivo e coinvolgente. Si parte con un po’ di storia del marchio Heineken, seguita da varie stanze dove si possono vedere le fasi della produzione della birra, con effetti visivi e sonori molto ben fatti. Una delle parti più divertenti è stata la simulazione in cui “diventi birra”, con vibrazioni e spruzzi d’acqua: inaspettata e simpatica! Alla fine della visita, ci sono delle degustazioni incluse e un’area bar molto bella dove si può gustare una Heineken fresca alla spina. Lo staff è cordiale e l’ambiente è moderno e dinamico. È un’esperienza perfetta sia per gli appassionati di birra che per chi vuole semplicemente divertirsi e scoprire qualcosa di nuovo ad Amsterdam. Voto: 5 stelle! Consigliatissimo!

No es ninguna maravilla, pero la vas a pasar bien, me parece que si te sobra tiempo en Amsterdam, definitivamente tienes que venir, lugar, divertido

Not a fully guided tour, we had a large group and were left to find our way around the building after a couple of explanations about the making of the beer

I wasn’t expecting much so it was a very pleasant surprise. The tour of the brewery and explanation of the beer making process was terrific. I also became a convert to the Heineken Silver served at the end. Well worth it,

Was an excellent tour. I loved the unexpected details and history. It was fun, entertaining and the beer was delightful!

Pre-booked for tour was necessary. The brewery tour introduced history of brewery and beer-making process was interesting and informative. The guide was knowledgeable and enthusiastic. Good atmosphere. During the tour, we received total three drinks. The only negative thing was the group was quite big. Great experiences. Must a visit in Amsterdam.

The boys certainly enjoyed it. Beyond the "sampling", of course, thanks to the bar at the rooftop terrace - which has an extraordinary view indeed, until it starts to get more and more blurry... lol... - . (But I drink alone… re: the George Thorogood song…)

Pacchetto "Rock the city" ovvero visita guidata del birrificio+tour in battello. Per noi questa visita è stata bellissima e immersiva. I ragazzi sono sempre stati gentili, sorridenti e simpatici, impossibile non apprezzarli ! Si vede che amano il loro lavoro! Non si tratta di una semplice visita guidata, ma si vive l'esperienza di "essere imbottitigliati" . È una cosa davvero carina! Nel pacchetto sono comprese 3 birre + 1 nella gita in battello. Anche la vista dei canali ha meritato. Siamo stati accompagnati dalla guida di Lorenzo che ci ha spiegato diversi fatti curiosi. Io la consiglio!

We visited in April as part of a trip to the city. It was better than we weee expecting and really clever how they made the experience interactive. We did the rooftop experience as well.

Wow! Totally not what expected. What a great tour/experience. My wife went along for the ride, and had more fun than I did! Would highly recommend to anyone visiting Amsterdam!

Esperienza all’interno dell’antica fabbrica Heineken che inizia subito con personale scherzoso e disponibile. Il tour si divide in spiegazioni sulla produzione della birra e sulla storia della fabbrica, per poi continuare in molte stanze con esperienze interattive. Il tour finisce nel bar dove si ha la possibilità di bere 2 birre offerte da loro.

Having been on a few brewery tours before, I wasn't sure what to expect from one that calls itself an "experience." Well, it is worth the name. Sure, you get the history of Heineken and get to see the original brewery, but there are some fun and very interactive elements that elevate the whole thing and distinguish it from your run-of-the-mill brewery tour. If you're looking for a fun way to spend 90 minutes, either as a way of kicking off your evening out (2 beers are included) or an afternoon with friends, definitely worth considering. Highly recommend.

I’ve been on a few brewery tours. This rates S one of the best. The guides are enthusiastic and the interactive components make it extraordinary. Photos and videos that you can immediately post and 2 and 1/2 beers.

Well worth a visit. Staff are very polite and helpful. The experience was very interesting. Well worth spending a few quid more to go to the roof terrace which has a fab view and lovely in the sunshine.

C'était excellent il y avait une bonne ambiance le guide qui était avec nous étais très dynamique et sympa, à la fin de la visite on peut profiter d'un rooftop en sirotant des bières. 10/10

I think it’s worth the visit & see the journey of the beer. You get 2 1/2 beers at the end, there is an option for nonalcoholic beer too.

Questo tour è strepitoso.. la prima fabbrica dell’heineken davvero bella.. con il telefono basta inquadrare il QRCODE presente in ogni stanza e scegliendo la lingua si ha tutta la spiegazione.. incluso nel prezzo ti offrono tre gettoni per 3 birre, sensazionali.. finita la visita si può raggiungere l’ultimo piano e si arriva al Rooftop, e anche lì si può consumare birra a volontà.. ci sono anche delle stanze con effetti particolari, musica, di tutto… adoro

Ottima visita allo storico stabilimento. Tra l'altro, l'ingresso era gratuito per chi si è dotato dell'Amsterdam card. Un ottimo viaggio con audioguida in italiano che illustra la nascita del produttore, fino alla sua espansione globale cercando anche di realizzare un unico marchio di riconoscimento per il brand che, fino alla metà del secolo scorso, aveva loghi e bottiglie di diversa fattura per i diversi continenti. Passata la parte storica, ottima la visita all'attuale produzione e decisamente buona la degustazione.

We enjoyed our visit to the Heineken Experience. We booked on the day as we walked to it. All the staff were super friendly and really enthusiastic. The experience is really for beer lovers, we aren't but it was still interesting. I did think it was more of a factory tour, but it's all in the old parts that have been converted. The bar at the end was nice, however we would've love to sit down to enjoy our drinks but it was standing only. We also did the rooftop bar - the foam infusions made the drinks nice and it was a nice view. Overall a good visit but probably wouldn't do it again.

Veramente carina l’esperienza alla fabbrica Heineken..percorso molto interessante e coinvolgente da fare con audioguida…ovviamente molto gradite le birre alla fine del percorso

On arrival to the Heineken experience we were greeted by a lovely store Clark who noticed my sister was holding a folder which the front cover of showed it was my birthday. Little did the store clerk know he wished my sister a happy birthday and gave her a birthday hat. I made them very aware that it was indeed my birthday not my sisters in which they were very apologetic about and passed the hat on to me in future. I think it would be nice to clarify which guest‘s birthday is before handing out gifts to strangers. Anyways moving onto the experience once we were let in there was lockers which we could use to store our belongings in which was ideal. We then had to line up in a very long queue which was extremely sticky and smelly, full of a lot of squid. Once the line was moving on we were then moved onto the beginning of the tour. The tour store clerks were very enthusiastic about their job and stated to us that the quickest anyone has ever done the tour was 12 minutes well me and my sister looked at each other and smirked and thought “hey I reckon we could do this in 10 minutes!!!”. As the tour continued the store Clarks did talk a lot and of course they’re were very informative and if you are interested about this beer (we’re not) then I think it would’ve been very beneficial to hear all this information however we were here for a good time not a long time so I think some self guided tour and potentially some headphones may have been useful in the future. This tour overall was very interactive however there was no sections about Miffy (nijntje) which I think could’ve been a nice way to include some more Dutch history into it and to potentially get some more customers. There was an interactive ride during this tour which made you experience what it’s like to be a beer such as how you are made, how you are packaged and how you are sent over the world it was very fun! however at some stage it did make me feel nauseous and quite frankly I felt sad for the beer what they have to go through how much travelling they do just to be drunk…. It’s SAD. Moving onto the final stage of the tour which was finally where you could get some free drinks (it would have been nice to have some drinks throughout the tour) the store clerk which greeted us at the beginning was now working behind the bar and recognise us. He remembered it was my birthday and gave us another free token which was amazing however when announcing it was my birthday all the staff members stopped and screamed at us and made sure everyone was made aware that it was my birthday this was slightly humiliating but also slightly fun. I understand why they do it however I think they may they could’ve been a little bit more subtle about it. The bar area was very cramped and very busy. I would suggest that they have more stools or benches to sit on. Is this to something that I would do again? Probably not however I’m glad that I did it and it’s something ticked off the bucket list. The staff members were very very nice and may I say they were the best part of the tour… very nice queer French men. VERY nice to look at . When exiting this experience my sister was very cold so a complimentary scarf would’ve been really nice as she was too embarrassed to buy one from the gift shop.

Excellent experience, very very friendly staff. Highly recommend. Definitely a place to visit when in Amsterdam. Made to feel very welcome whilst here.

This was very well done. You learn about history, there are some fun experiences and the staff are all friendly. However, it is very busy! We bought our tickets a few weeks ago but it wouldn’t have mattered as you can buy tickets on the spot and everyone ends up in the same giant line. I would say it’s more for the 20 years.

Great way to spend an afternoon in Amsterdam. The experience is really interactive and immersive into the beer-making process. The tour is self-guided, apart from 1 or two points where a guide explained something particular. Plenty of time to linger with a few beers at the end. The chance to pour the perfect Heineken was fun. We purchased the rooftop ticket, as well. The weather was overcast and chilly, but in the summer I'm sure it would be lovely up there.