The Heineken Experience is located in the heart of Amsterdam.
Especially for Heineken fans like you, we transformed the former Heineken
brewery – where the magic has been happening for over 100 years –
into a thrilling interactive display of the fascinating world of Heineken.
Albert Cuyp Market
This street and market are named for Albert Cuyp, a 17th century painter. The market began as an ad hoc collection of street traders and pushcarts. By the beginning of the 20th century, this had become so chaotic that in 1905, the city government decided to set up a market, at first only held on Saturday evenings. In 1912, the market became a daytime market open six days a week. Originally the street was accessible while the market was taking place, but for years now the street has been completely closed off to traffic during market hours. The product selection at the market varies from the traditional range of vegetables, fruit and fish to clothing and even cameras. The market is the busiest in all of the Netherlands and it is allegedly the largest daytime market in Europe. Also popular are the many ethnic restaurants and bars that are found "behind" the market stalls. This is generally an area where good food and drinks can be found at a great value.
Canal Cruises
A canal cruise through the canals of Amsterdam has been the most popular attraction of The Netherlands the past years. Every year, over 3.000.000 people make a canal cruise through our canals. You keep discovering new buildings, bridges and much more. Amsterdam Canal Cruise’s City Canal Cruise does not only take you to see the beautiful 17th century building along the canals but also shows you the growing 21st century city that Amsterdam has become. From the Golden Bend to the newest quarter Overhoeks and from the Musicbuilding in the harbour to the VOC-ship the “Amsterdam”: the City Canal Cruise shows you Amsterdam the way it is: a marveling city in development.
Stadhouderskade / De Pijp 
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